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• Google Lets Brands Instantly Benchmark Ads May 24, 2013
  Google says that the new benchmarking tool will help marketers build context around their display ads and compare their own performance to relevant data points. […]
• Responsys Interact Provides Cross-Channel Profiles, Prefs May 24, 2013
  Today Responsys announced Interact Marketing Cloud, a platform aimed at letting companies stay in touch with customers as they move across digital channels. […]
• Walmart Taps Mobile to 'Reinvent Capabilities With Mass Appeal' May 24, 2013
  Walmart is using mobile to transform the entire retail shopping experience from pre-trip planning and shopping lists to the eventual shopping trip and checkout process. […]
• Machinima Reaches Record Download Levels With New Xbox 360 App May 23, 2013
  When Microsoft reveals a new media-streaming app for its Xbox 360, it is usually only available in a few countries. This time however, the Machinima app that was launched in April earlier this year, went live in all of the countries that sold the console. […]
• ComScore: Over 13 Billion Video Ads Viewed in April May 23, 2013
  Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore. […]
• Social Media a Meh for E-Commerce Traffic May 23, 2013
  Despite the intense marketer excitement about social media, Monetate finds that it's not a prime source of traffic to e-commerce sites, nor of purchase conversions. […]
• IWNY: Creative Alive and Kicking in Era of Native Ads May 23, 2013
  With all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday to discuss social advertising at Internet Week in New York. […]
• Jaguar Jumpstarts Multi-Channel Campaign for F-Type May 22, 2013
  Jaguar is increasing its marketing efforts on social and mobile for the F-Type, its first "true two-seat sports car" in the North American market in about 50 years. […]
• IWNY: Nielsen Study to Show How Tweets Boost TV Ratings May 22, 2013
  Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do. […]
• Pinterest Introduces Rich Pins for Better Brand Collaboration May 22, 2013
  Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands who get their products pinned frequently. […]