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• Marketo Shares Jump 57% in IPO May 17, 2013
  Marketing automation software provider, Marketo, leaped onto the Nasdaq today with shares jumping by as much as 57 percent after the company raised $79 million in its initial public offering (IPO). […]
• Google Maps Gets a Brand New Look May 17, 2013
  Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to make Maps more intuitive for users. Advertisements also have a new look. […]
• New Shopping Tool Poaches Deals for Online Checkout May 17, 2013
  PoachIt claims it can simplify the online shopping jungle with an intelligent tool designed to find the best deals. […]
• Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign May 17, 2013
  The campaign will see Dunkin' Donuts engage consumers through a Vine-based contest. […]
• ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campaigns May 16, 2013
  ABC executives report that the program will help them see the overall success of their advertising efforts. […]
• Jack Link's Beef Jerky Coming to a Gas Tank Near You May 16, 2013
  Jack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have drawn a cult following since they were introduced in 2006. Starting this week, selected consumers will see the beef jerky ads closer to potential point of sale—at the gas pump. […]
• Google's Future Focuses Around More Closely Aligned Services May 16, 2013
  Google continues to tighten up and organize various services into key focus areas at its sixth annual developer-focused conference. […]
• Pandora Launches e-Business Ad Integration for Simpler Media Buying May 15, 2013
  Pandora has revealed a new e-Business advertising technology solution that it claims will allow for frictionless planning and buying for media buyers. […]
• GE Celebrates Tech and Science Discovery With Wonderground App May 15, 2013
  GE Wonderground, a new desktop and mobile game released for the iPhone last month, is designed to inform or reintroduce consumers to the 121-year-old company’s long history in science, design and industrial technology. […]
• Hanes Uses Destruction to Send Soft Message May 15, 2013
  Yeah, Hanes undies are cuddly, but the best way to get that message across to an audience of Millennial men, the company decided, was to blow stuff up. A new video campaign from 360i says that the ComfortBlend line of crew, v-neck, brief and boxer briefs can "soften the blow." […]